Jeff Bezos' new lover Lauren Sanchez was so good at pulling rich men - pals called it 'The Sanchez M

JEFF Bezos' reported lover Lauren Sanchez was so good at attracting rich and famous men in Hollywood pals jokingly dubbed it the "Sanchez Method".

The former TV anchor - said to have had an eight-month fling with Amazon’s $140bn boss - was “known for dating the who’s who of Hollywood,” insiders revealed.

Ex-colleagues told The Sun Online it “was no surprise” glamorous Lauren had now reportedly bagged the world’s richest man.

One insider said she always went for rich and powerful men but joked she had now “hit the jackpot” with Bezos - estimated to be worth $140billion.

Claims of their affair emerged 24 hours after the Amazon CEO, 54, and wife MacKenzie, 48, revealed their 25-year marriage was over in a joint statement.

Bezos was rocked by a sleazy sexting scandal as steamy messages he reportedly sent Lauren were published in the US.

The texts, published by The National Enquirer, reportedly date back to last April - eight months before Bezos announced his marriage split.

One from last May reportedly says: “I want to smell you, I want to breathe you in. I want to hold you tight. ...I want to kiss your lips...I love you.”

The previous month he is said to have texted: “I love you, alive girl. I will show you with my body, and my lips and my eyes, very soon.”

Chopper pilot Lauren, who has worked on Fox News and Extra, reportedly separated from husband Hollywood agent Patrick Whitesell before Christmas.

He represents a host of A-list stars such as Matt Damon, Hugh Jackman and Kevin Costner.

Lauren, who has three children, was also married to NFL star Tony Gonzalez and was previously engaged to Hollywood actor Henry Simmons. 

Insiders said she was always popular with men - and knew how to “use her sex appeal”. 

"Lauren is very beautiful and talented, so we knew she'd go far,” one source told Sun Online. 

“She was very popular with rich and successful men - especially athletes.

“She was so good at attracting these guys we’d refer to it as ‘The Sanchez Method.’

"She climbed to the top quickly and if she ever had a tough time, she always landed on her feet. 

“It's no surprise that despite her marriage not working out, she's landed on top.”

Another source revealed how the brunette used to outshine everyone in the room by wearing sexy outfits. 

"Lauren knows how to use her feminine wiles - she is always noticed,” they said. 

“I remember seeing her arrive at a Stuart Weitzman Oscar event wearing the lowest cut dress in the room and stiletto heels. 

“She always had the best figure, and there wasn't a man in the room that didn't notice.

"The lowest cut dress and the highest heels possible, that was her style. 

“She went for powerful rich men and was known for dating who's who in Hollywood. 

“I remember she went through a period of dating NBA players.”

One industry insider recalls seeing Lauren “flirting” with celebrities during red carpet interviews during her time as a TV presenter. 

"While at a Hollywood movie premiere, I remember her on the red carpet relentlessly flirting with Kevin Costner,” the source said. 

“She was giggling and touching his shoulder and throwing her hair around. 

"It was funny because he was loving every minute of it. She just has that way about her.

"Lauren knows how to use her sex appeal, but she is always sweet to everyone. You would be hard pressed to find anyone who would say she wasn't nice.

"At another movie premiere she was working hard to get interviews and was leaning over the fence. 

“She had the tiniest skirt on and I remember thinking if she leans one more inch we would have a show.

"Her marriage seemed strong so it was sad to hear the news. He was the big shot Hollywood agent and they seemed very much inseparable, but I suppose it's tough to compete with Jeff Bezos.

"Let's face it, she hit the jackpot. We are talking prime, Amazon Prime!”

The source also recalled how Lauren was so ambitious and eager to succeed in her career she even changed her name from Wendy to Lauren after TV execs asked her to.

"When she first started working in LA, I remember she was chosen for a very competitive on camera position with little experience - she just was one of those women that stood out,” the insider said. 

"When she was offered a job on Extra her name was still Wendy. 

“They basically told her, 'We already have a Wendy' and they asked her to use a different name. 

“She used her middle name Lauren. I don't think she was thrilled about doing it, but she has never changed it back. It stuck and it suits her.”

Lauren also runs a company called Black Ops Aviation, which specialises in shooting aerial shots for TV shows, movies and commercials.

She is believed to have got together with Bezos while her company was shooting aerial video for one of his side ventures, Blue Origin.

They were most recently seen together at Amazon's Golden Globes party on Sunday.

Meanwhile Bezos and wife MacKenzie, who have four kids, said they broke up after a “trial separation”.

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The statement read: "As our family and close friends know, after a long period of loving exploration and trial separation, we have decided to divorce and continue our shared lives as friends.

"If we had known we would separate after 25 years, we would do it all again."

It added: “We remain cherished friends.”

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